Our first love has always been social media crossing the spectrum from Facebook and LinkedIn to Instagram and TikTok. Our content creation ethos is to keep things uncontrived and honest — not over retouched, not stocky or posed; but an enhancement of reality, seeking the beauty in the everyday and always creating an emotional connection.

The Social Group has a small army of photographers that shoot based on specialties like; hospitality, sports, fashion, retail, medical and travel. We employ talented designers who craft original content.

As a Meta Partner Agency, we’re certified in Meta Ads so we can create highly structured, trackable, conversion-based campaigns.

Product placement for Davidoff, special effects animation for E11EVEN, Thoroughbred racing drone footage … if you have it, we can shoot it. And if you don’t? We can create it.

We’re masters at repurposing existing content libraries and sink our teeth into any challenge of creating completely new, visionary assets from short-form social media videos, to long-form client testimonials, animated video series, and special effects.

Sometimes it feels like a real life version of Where’s Waldo. Don’t be Waldo. He’s tough to find. Led by our Senior Director of Paid Search, our Paid Media team is certified by both Meta (Blueprint-certified) and Google (Skillshop-certified) in paid campaigns.

From pixel-tracking multi-ad-set Instagram and Audience Network campaigns on Meta to paid Google Search, Display, Video, and Apps campaigns, we consistently outperform established KPIs and industry averages.

We specialize in brand awareness, revenue (e.g., ticket sales, retail purchases), ROI and ROAS. Our philosophy is simple: make a $10,000 budget look like a $50,000 budget. Efficiency is the name of the game.

Brand guides, custom typography, social media playbooks, brand strategy, digital auditing, copywriting, tone of voice, visual identity…the list goes on. We’ve developed custom branding for meal delivery companies, medical software firms, transportation companies, the sports industry, fashion, and hospitality.

Beauty and brains. Content creation and data intelligence are two sides of the same coin. How impactful was that YouTube series we created? How many people did our short-form Instagram videos reach? What are the demographics and psychographics of our audience, segmented across different social media platforms?

Follow us down the rabbit hole as we dive into multi-funnel consumer targeting, audience growth and targeting, and quantifying our efforts.